Ever thought that your passion for beauty could lead to greater financial opportunities?
In this blog, we explore 10 ways all things makeup and beauty can pay dividends.
As slash careers are on the rise, beauty influencers have numerous avenues to monetize their online presence and expertise.
1. Sponsored content on your blog or a social media platform
Beauty influencers partner with brands to create content featuring their products.
These influencers are paid a fee for promoting the brand’s products in their posts or videos.
For instance, beauty YouTuber James Charles has collaborated with brands like Morphe and CoverGirl.
You could start a YouTube channel and share reviewers, tutorials, and beauty hacks while getting paid by brands to showcase their products on camera.
Beyond social media, influencers can create branded content for brands’ websites, marketing campaigns, and other platforms.
2. Affiliate marketing
Affiliate marketing is promoting other people’s products in return for a small commission for each sale.
Influencers share affiliate links to products they recommend, and they earn a commission on each sale made through those links.
Nikki Tutorials, a popular beauty YouTuber, often includes affiliate links in her video descriptions.
Check out these affiliate platforms:
* Amazon Associates
* RewardStyle
* CJ Affiliate (formerly Commission Junction)
* Rakuten Advertising
* ShareASale
* Sephora Affiliate Program
* Ulta Beauty Affiliate Program
* ClickBank
* Awin
* Pepperjam
3. Product collaborations
Beauty influencers can collaborate with brands to create their own makeup or skincare products.
Perhaps you’re good at product development. You could turn your mixing magic potions into an actual product line.
Just send your pitch to your favorite brand, and see what you can do together.
Jaclyn Hill’s collaboration with Becca Cosmetics for the “Champagne Pop” highlighter is a notable success story.
4. Brand ambassadorship
Influencers become long-term brand representatives, promoting their products over an extended period. Usually exclusively.
L’Oréal frequently partners with influencers for brand ambassador roles.
5. Launch your own beauty brand
Launching your own beauty brand, like many celebrities have done, requires careful planning, a solid strategy, and a deep understanding of the beauty industry.
While launching a beauty brand without substantial funds can be challenging, it’s not impossible.
Many successful entrepreneurs have started with limited resources and built their brands through determination, innovation, and a clear vision.
For example, Anastasia Soare, the founder of Anastasia Beverly Hills, started her brand with a focus on eyebrows. She immigrated to the United States from Romania and began her journey as an aesthetician. She gained a reputation for her brow-shaping techniques and eventually launched her makeup line, which became widely popular for its brow products and eyeshadows.
Conduct thorough research, create a solid business plan, and seek advice from mentors or professionals in the industry. Success often comes from a combination of passion, hard work, and smart decision-making.
6. Sell merchandise
This one is a bit less risky than launching your own brand as it requires fewer upfront resources.
Creating and selling merchandise like makeup brushes, clothing, or accessories with the influencer’s branding can be profitable.
Jeffree Star, a prominent beauty influencer, turned his personal brand into a successful makeup line and merchandise business.
7. Online workshops and classes
Offering online makeup tutorials, workshops, or online nail courses like this one, can be a great way to monetize expertise.
Lisa Eldridge, a renowned makeup artist, offers paid online makeup courses.
8. Consulting and coaching other beauty influencers
Established beauty influencers can offer one-on-one consulting or group coaching services to budding influencers or individuals seeking personalized beauty advice.
9. Book deals
Beauty influencers can leverage their popularity and expertise to secure book deals that allow them to further monetize their brand and expand their reach. Here’s how beauty influencers can make money with a book deal:
- Book advance: When a beauty influencer signs a book deal, they often receive an upfront advance from the publisher. This advance is an upfront payment that serves as an advance against future royalties. The amount of the advance can vary widely based on factors like the influencer’s following, their niche, and the publisher’s expectations.
- Royalties: Beyond the advance, beauty influencers can earn royalties on each copy of the book sold. Royalty rates are typically a percentage of the book’s retail price. The royalty percentage can vary depending on the terms negotiated in the contract.
- Speaking engagements: With a published book, beauty influencers may be invited to speak at events, conferences, and workshops related to the beauty and publishing industries. Speaking engagements can generate speaking fees and further establish the influencer as an industry expert.
- Licensing and Adaptations: If the book’s content is valuable and unique, there may be opportunities to license the content for other formats, such as e-books, audiobooks, online courses, or even adaptations like documentaries or television shows.
- Long-Term Revenue: Depending on the success of the book, it can continue to generate revenue over time through ongoing sales and licensing agreements.
It’s important for beauty influencers to carefully negotiate the terms of the book deal to ensure that they are compensated fairly for their work and that their rights are protected. Additionally, having a clear understanding of the publishing process and marketing strategies can contribute to the success of the book and the influencer’s ability to monetize the opportunity effectively.
Michelle Phan’s book “Make Up: Your Life Guide to Beauty, Style, and Success—Online and Off” became a bestseller.
10. Public speaking and events
Public speaking can be a lucrative avenue for beauty influencers to share their expertise, connect with their audience on a deeper level, and earn income. Here’s how beauty influencers can make money with public speaking:
- Speaking fees: Many events, conferences, and workshops pay speakers for their time and expertise. Beauty influencers can negotiate speaking fees based on factors such as their popularity, niche expertise, and the event’s scale and audience size.
- Keynote speaking: Keynote speakers are often featured as the main attraction at an event. Keynote speakers typically command higher fees due to their status and ability to draw in attendees.
- Panel discussions: Participating in panel discussions on beauty-related topics allows influencers to share their insights alongside other experts. Influencers may receive compensation for their contributions to the panel.
- Workshops and masterclasses: Beauty influencers can host workshops or masterclasses where they provide in-depth tutorials, advice, and hands-on experiences to attendees. These sessions can be ticketed, allowing influencers to charge attendees for access.
To succeed in public speaking as a beauty influencer, it’s important to have excellent communication skills, a strong stage presence, and a unique perspective to share. Networking within the industry and building a portfolio of successful speaking engagements can lead to more opportunities and higher earning potential.
Leave a Reply