Ecommerce refers to the buying and selling of goods or services using the internet. Every business with an online store that can take payments and fulfill orders is an eCommerce.
There are a lot of super easy things you can do today to increase your sales.
1. Focus on converting existing customers
The biggest mistake majority of companies make is ignoring their existing customers.
Both up-selling and cross-selling to your existing audience is more cost-effective than acquiring new customers.
By capitalizing on existing customer relationships, you can save valuable time that would otherwise be spent on introducing your brand and earning trust. Instead, focus on enhancing the customer experience and providing them with valuable suggestions throughout the check-out process, retargeting efforts, or email campaigns.
It’s important to recognize the immense value of loyal customers, as they can be worth up to 10 times the value of their initial purchase. Moreover, the probability of making a sale with existing customers ranges from 60-70%, a significant increase compared to the 5-20% probability when targeting new customers. By prioritizing your existing customer base, you can maximize sales opportunities and drive sustained business growth.
So what can you do to get more repeat sales?
• Send Wishlist reminder emails
• Provide exclusive promo codes and free gifts for loyal customers
• Personalise emails related to their recent purchases
• Offer a special discount, but don’t make it a habit
• Offer free shipping to loyal customers
• Show some love on they birthday
• Establish a loyalty programme
• Run retargeting ads
2. Install live chat
Don’t underestimate chat for website.
It will help you to address any additional questions or concerns people have. You can also automate a bot to answer frequently asked questions for people and direct them to the pages that are suitable for customers.
Some live chat tools can also gather email addresses so you have a way to contact your site visitors (and market your products to them) after they have visited your website.
3. Offer more payment options than your competitors
Giving your customers a wide range of payment options is the easiest way to increase sales.
Allow all major debit and credit cards, PayPal, crypto, Pay In Installments via Klarna or Afterpay will increase e-commerce sales.
4. Sell internationally
Don’t limit yourself to selling only to customers in your country – there’s a whole world of potential buyers out there. Most popular eCommerce platforms like Shopify and BigCommerce make it super easy to convert currencies and show different versions of your site in different countries.
5. Streamline the checkout process
The checkout process holds immense significance within an online store as it serves as the pivotal moment for sales transactions. However, it is also a stage where many sales are lost. To counteract this, it is crucial to simplify the steps required for customers to complete their purchases. This involves minimizing the number of form fields and reducing overall complexity.
To facilitate a smooth and hassle-free checkout experience, it is advisable to incorporate guest checkout options, provide secure payment gateways, and optimize your website for mobile devices, ensuring seamless compatibility across various platforms.
By removing barriers and minimizing friction during the checkout process, you can substantially enhance conversion rates and drive an upsurge in sales. Additionally, it is vital to offer a diverse range of payment options to cater to the preferences and needs of your customers, enabling them to select the payment method that suits them best.
Additionally, you should provide clear instructions and directions so your customers know exactly what they need to do (and how long will it take) to complete the sale.
Here’s what you can do to unlock your highest revenue potential:
• Present an exit offer with a promo code to shoppers who have attempted to leave the cart or checkout pages at the moment it occurs
• Send an immediate recovery email if the person ignores the exit offer
• Try to get your whole checkout on 1 page
• Don’t confuse a customer with too many choices and buttons (this adds to decision fatigue)
• Offer a discount or free shipping (cart abandonment often has to do with price or shipping)
Read more about overlooked ways to increase eCommerce sales here.
For more custom-built website design and website management options, consider hiring an agency.
6. Write helpful product descriptions
Your product description needs to accomplish 2 things:
a) show how well the product fits the needs of the customer
b) sell the product by showcasing the benefits to the user
The buyer is not necessarily interested in the mundane features of the product. Instead, they want to know how it can benefit them.
A product feature is a factual statement about the product that provides technical information. A product benefit, on the other hand, tells how the product can improve the buyer’s life.
NB! Include customer reviews on your product pages, as this will ensure that users stay on your website and don’t turn to 3rd party review sites.
Your product pages should ideally be optimized for search engines. Read more about how to get consistent SEO traffic to your website (that compounds over time).
7. High-quality product imagery
High-quality product images are key to selling online.
Use visually appealing images that showcase your products from different angles and in various context using a professional camera (not a phone).
The more customers see your product, the more likely they are to buy it there and then without any additional questions.
Your goal is to minimise answering customer emails and have plenty of information on product pages.
Additionally, if it makes sense, consider incorporating videos or interactive elements to enhance the user experience and provide a better understanding of your offerings.
8. Automate and outsource order fulfillment
Order fulfillment is all about getting things done: capturing payments, packing up those orders, shipping them out, and even handling returns if necessary. If you’re still stuck doing it all manually, it might be time to consider finding a smoother and easier way to get things done. A warehouse racking system could save a day here.
Let’s face it, automation is where the magic happens when it comes to growing your business. By integrating and automating your order fulfillment process, you can say goodbye to those pesky fulfillment errors. Plus, you’ll be able to generate automated invoices and send out customer reminders and email sequences effortlessly, ensuring that your customers are happy and coming back for more.
If you’re feeling overwhelmed by the logistics of storing your inventory, you can always turn to third-party or outsourced order fulfillment companies. They’ll take care of keeping your inventory safe and sound, so you can focus on what matters most—growing and expanding your business.
Having a streamlined order fulfillment process not only saves you valuable time, but it also frees you up to concentrate on the exciting stuff: driving business growth and expanding your horizons.
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